So who are the people behind Daybreak?
The answer, the Musgrave Group.

Musgrave has been bringing value, quality and convenience to Irish people since it was founded in 1876. Today, as the company behind Daybreak, SuperValu, Centra, Day-Today and the cash and carry business Musgrave Market Place, Musgrave is Ireland’s largest grocery and food distributor, serving over five thousand shops across Ireland. The company also operates: Musgrave Foodservices, a delivered foodservices business on the island of Ireland; the Londis and Budgens retail groups in the UK; and a retail and wholesale business in Spain. Musgrave, which is a family-owned Irish company, is one of Ireland’s two largest private companies and the fifteenth largest corporation operating in the country. www.musgrave.ie